Tale of Two Painters

As a former art teacher-turned-photographer, my interest in art has not waned, in fact, I still get up before 6:30 on Saturday mornings to watch two painters in action. The first is Bob Ross who took over the morning paint show from Bill Alexander, a German painter and instructor who hosted The Magic of Oil […]

Are You Overselling?

In another life, I thought I’d try selling real estate and I just happened to have a real estate broker friend who was interested in showing me the ins and outs of listing and showing property to potential buyers. After working with him for a while, I noticed that he never asked clients whether they […]

Be Careful What You Wish For

By Anthony R Socci What are your thoughts about your photography business? Are there doubts about your success or do you envision a thriving, vibrant studio serving your ideal clients? Here’s a true life story that I hope will drive home my point of being careful with your thinking because thoughts become reality.

Go Ahead, Reinvent the Wheel

By Anthony R . Socci You’ve heard it many times before, “Don’t reinvent the wheel!” Well, that’s good advice if you’re trying to get rolling (pun intended), but it’s not good advice when you’re trying to establish a photography business.

Playin’ the Blues

As I am writing this with the sounds of a guitar playing the Mississippi blues in my headset, I’m wondering whether professional photography will go by the wayside like so many aspiring professional musicians.

Confessions of a Mary Kay Man

Yes, there are men in the Mary Kay organization selling their line of skincare and related products and I was one of them. There! I said it. I just came out of the closet; now here’s “the rest of the story,” as the late, great Paul Harvey would say.

Don’t Just Do Something; Sit There!

You have purchased all the equipment you can afford, started to build your website, posted your new business on your Facebook page, made the leap, hung out your shingle and now you’re waiting for the phone to ring. Don’t just do something; sit there! Not! It’s time to do the real work of your photography […]

Branding Your Business

You came up with a great name for your photography business and now it’s time to think about your brand. Well, first off, just what is a brand anyway? Let’s take the old cowboy western approach as our first example.

What’s In A Name?

You’ve decided that you want to jump into the fray and start your professional photography business. Great! Now what are you going to call it? It’s head-scratching time. Photo-related words and phrases start popping into your cranium; words like, “creative”, “distinctive”, “unique”. Just add photography and there you go. “Creative Photography.” “Distinctive Photography,” “Unique Photography.” […]

Catch Twenty-two: Breaking into the Business Without Experience

  You really think you’d like a career in photography but you have no experience and you can’t get hired by a professional photographer because you have no experience. Draw a circle and put experience at the 12:00 o’clock position and at the 6:00 o’clock slot. At three and nine o’clock write “job”. Paste a […]