The Marketing Secret

by Anthony R Socci You did all the paperwork, converted the bonus room into your photo studio, purchased some great backgrounds and props, got your lighting package, purchased the best camera and lenses your budget would allow, designed your logo, stationery, business cards, built a great website and advertised on FaceBook…and still the phone doesn’t […]

Be Careful What You Wish For

By Anthony R Socci What are your thoughts about your photography business? Are there doubts about your success or do you envision a thriving, vibrant studio serving your ideal clients? Here’s a true life story that I hope will drive home my point of being careful with your thinking because thoughts become reality.

Promoting Your Photography

“A picture is worth a thousand words” is a familiar English idiom that perfectly captures the concept of telling a complex story with just a single image. It alludes to the fact that an image can convey your message more effectively than any verbal or written description. If in fact, you want to grab your […]

Go Ahead, Reinvent the Wheel

By Anthony R . Socci You’ve heard it many times before, “Don’t reinvent the wheel!” Well, that’s good advice if you’re trying to get rolling (pun intended), but it’s not good advice when you’re trying to establish a photography business.

No Studio? No Problem!

Are you turning down photo work because you don’t have a studio or the right equipment? You’re letting income slip right through your photo fingers. Here’s a simple solution to that problem; rent the needed studio and/or equipment. Simple, right?

Playin’ the Blues

As I am writing this with the sounds of a guitar playing the Mississippi blues in my headset, I’m wondering whether professional photography will go by the wayside like so many aspiring professional musicians.

Confessions of a Mary Kay Man

Yes, there are men in the Mary Kay organization selling their line of skincare and related products and I was one of them. There! I said it. I just came out of the closet; now here’s “the rest of the story,” as the late, great Paul Harvey would say.

Don’t Just Do Something; Sit There!

You have purchased all the equipment you can afford, started to build your website, posted your new business on your Facebook page, made the leap, hung out your shingle and now you’re waiting for the phone to ring. Don’t just do something; sit there! Not! It’s time to do the real work of your photography […]

What’s Your USP?

Every business tries to have a unique selling position (USP) and that should include your photography business. So what will you do to give clients a reason to hire you instead of another photographer? How will you present your business to get the financial ball rolling in your direction?