As I am writing this with the sounds of a guitar playing the Mississippi blues in my headset, I’m wondering whether professional photography will go by the wayside like so many aspiring professional musicians.
Yes, there are men in the Mary Kay organization selling their line of skincare and related products and I was one of them. There! I said it. I just came out of the closet; now here’s “the rest of the story,” as the late, great Paul Harvey would say.
You have purchased all the equipment you can afford, started to build your website, posted your new business on your Facebook page, made the leap, hung out your shingle and now you’re waiting for the phone to ring. Don’t just do something; sit there! Not! It’s time to do the real work of your photography […]
Every business tries to have a unique selling position (USP) and that should include your photography business. So what will you do to give clients a reason to hire you instead of another photographer? How will you present your business to get the financial ball rolling in your direction?
Are you a photojournalistic or portrait photographer? What’s the difference and who cares
You came up with a great name for your photography business and now it’s time to think about your brand. Well, first off, just what is a brand anyway? Let’s take the old cowboy western approach as our first example.
You’ve decided that you want to jump into the fray and start your professional photography business. Great! Now what are you going to call it? It’s head-scratching time. Photo-related words and phrases start popping into your cranium; words like, “creative”, “distinctive”, “unique”. Just add photography and there you go. “Creative Photography.” “Distinctive Photography,” “Unique Photography.” […]
Your sunset photos are great and everyone tells you they should be on a calendar. Your flower photos are stunning with dew drops on each petal. Your landscapes look spectacular and you know they’re just a good as the ones you’ve seen in magazines. Your sports photographs just scream, “action” but…will they sell in Seattle? […]
You really think you’d like a career in photography but you have no experience and you can’t get hired by a professional photographer because you have no experience. Draw a circle and put experience at the 12:00 o’clock position and at the 6:00 o’clock slot. At three and nine o’clock write “job”. Paste a […]
You saved up your dinero and plunked it all down on that favorite new camera you’ve been wanting. You’ve convinced yourself that you could do great things with this new technological evolution of the old camera obscura. Heck, you might even earn some real money with the magnificent images that you’ll produce. You say to […]