Photo by Anthony R Socci

When In Doubt, Leave It Out

As you listen to one of your favorite orchestral arrangements of one of your favorite classical compositions you notice a great crescendo and then suddenly, as if someone flipped a switch, all musicians come to a screeching silence except one. She’s the oboe player and her soulful expression of a haunting melody stands in stark […]

Tale of Two Painters

As a former art teacher-turned-photographer, my interest in art has not waned, in fact, I still get up before 6:30 on Saturday mornings to watch two painters in action. The first is Bob Ross who took over the morning paint show from Bill Alexander, a German painter and instructor who hosted The Magic of Oil […]

Are You Overselling?

In another life, I thought I’d try selling real estate and I just happened to have a real estate broker friend who was interested in showing me the ins and outs of listing and showing property to potential buyers. After working with him for a while, I noticed that he never asked clients whether they […]

If You’ve Never Had a Dog

As I walked the main strip in Skaneateles, New York, I stopped at 62 E. Genesee Street, at a tack shop called “Gallop On Saddlery.” Tucked in the back of the store was an upstart business called “Aristocats and Dogs,” a specialized pet boutique with unique treats, food, clothing and more for your pet. The […]

Stock Photography

One way to earn revenue from your photography is to offer your art for sale through stock photography agencies. Stock photo houses basically take your images and list them for sale on their websites. They take a percentage of the sale price and give you the rest. The percentages vary with the agency, size of […]

It’s Not Perfect

By Anthony R Socci It’s not perfect, it never will be, so just get it done! As a former art student at Syracuse University, I learned not only how to paint, but when to stop painting and call it finished. I was not alone in this “I’ll-just-paint-a-few-more-brush-strokes” mentality. The feeling ran rampant throughout the class. […]

The Marketing Secret

by Anthony R Socci You did all the paperwork, converted the bonus room into your photo studio, purchased some great backgrounds and props, got your lighting package, purchased the best camera and lenses your budget would allow, designed your logo, stationery, business cards, built a great website and advertised on FaceBook…and still the phone doesn’t […]

Be Careful What You Wish For

By Anthony R Socci What are your thoughts about your photography business? Are there doubts about your success or do you envision a thriving, vibrant studio serving your ideal clients? Here’s a true life story that I hope will drive home my point of being careful with your thinking because thoughts become reality.

Promoting Your Photography

“A picture is worth a thousand words” is a familiar English idiom that perfectly captures the concept of telling a complex story with just a single image. It alludes to the fact that an image can convey your message more effectively than any verbal or written description. If in fact, you want to grab your […]

Go Ahead, Reinvent the Wheel

By Anthony R . Socci You’ve heard it many times before, “Don’t reinvent the wheel!” Well, that’s good advice if you’re trying to get rolling (pun intended), but it’s not good advice when you’re trying to establish a photography business.